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About Plufl
Plufl is a direct-to-consumer lifestyle brand known for creating the world’s first human dog bed — an ultra-plush, cozy lounging and napping product inspired by classic oversized pet beds. Launched in 2021 by friends and co-founders Noah Silverman and Yuki Kinoshita while they were in college, Plufl was born from a simple idea: there should be a better place to rest and recharge .
